Originally from Brazil, Ruth grew up in a concrete jungle, amidst high-rise buildings, asphalt and pollution, witnessing first hand the destruction of the natural environment which prompted an early interest in the environmental issues and fueled a great passion for driving change.
Ruth started working for Lush in 2004 and soon became the head of environment at Lush, inspiring many environmental initiatives during that time. After a long hiatus, Ruth is now back to mainly work on three aims: lead brand strategy on regenerative impact, support organisational development based on living systems and help evolve our charitable giving strategies. She is passionate about how to transform business into a force of regeneration and to leverage the power of a global brand to do good.
Ruth has a masters in Advanced Environmental and Energy Studies. She is a Trustee and co-founder of Re.Alliance, a collective of practitioners bringing regenerative design to the humanitarian sector, a co-creator of Regenerosity, an initiative for finding, funding and learning from the planet’s most regenerative projects.